To create awareness around the launch of two new Lipton Pyramid teas, we developed a cross platform digital campaign called Spot The Cake.
The new teas; Blueberry Muffin and Green Tea & Strawberry Cupcake are flavoured on 2 of the most popular tea time snacks, so we developed a campaign building on the idea of masquerading tasty treats.
We shot 12 themed tea party scenes based on current popular trends within Lipton's target audience. A scene was released twice a week for six weeks which hiding somewhere within was a muffin or a cupcake masquerading as a tea party item. It could be a teapot, a mug or even tea itself, whatever it was, fans had to search the scenes and find the cake for a chance to win some great prizes.
We also used this campaign to launch Lipton on Pinterest, developing a global strategy to bring the brand to the platform for the first time, which is extremely popular with their audience.
Involvement : Art Direction // Design // Delivery
Tea Party Scenes