A global and multi-platform campaign used to launch Hellmann's on Facebook for the UK market.
#Bestovers is Hellmann’s first multi-market social media campaign, running in 3 of the brands key markets between the Christmas holidays up until the new year.
The UGC campaign asks fans to submit their #Bestover photographs (a combination of food and people) to a bespoke Facebook app via the brand page or via their Instagram account for the chance to win a range of daily and grand prizes. The campaign is promoted by local heavy-weight media push within Facebook with a range of supporting film and visual content to drive awareness and participation.
Involvement : Art Direction // Delivery