Ben & Jerry's iAd

More addictive than anticipated. 

This Ben & Jerry's iAd was a simple game, designed to engage the user whilst showing off a cross section of the new 'Core' ice cream range. 

The architecture of the new 'Core' range holds a sense of discovery - people are intrigued and in their own unique way they want to find out what's in this new tub. We capitalised on that insight around eating behaviours by asking users to play the game as a Skimmer or a Scooper.