Ben & Jerry's Core Tour
Together with Ben & Jerry’s, we worked on a multilingual application in Facebook, that will bring a taste of the brand’s 6-week-long experiential activity to over 2 million fans in Facebook. Regionalised to 18 national fan pages, the rich application enables users to influence their respective nation’s Spring tour by calling for ‘Scoop Van’ stops at their offices, universities and other locations.
The campaign is a continuation of Ben & Jerry’s online consumer engagement strategy through social media channels.
In the UK, the experiential tour takes on the ‘Core Tour’ format which includes a mobile site promoting Ben & Jerry’s new Core Range. In France also, QR code functionality enables a continuation of experiential activity through a fan acquisition programme that targets smart phone users.
Involvement : Art Direction // Design // Animation // Delivery