Will worked on the relaunch of pizzaexpress.com which was recently awarded five stars by Web User Magazine. The article praises the site's 'classy and friendly' revamp for incorporating clever usability features, all wrapped up in the sleek black-and-white stripe design which PizzaExpress has become renowned for.
Notably, the review praises the site's ability to personalise each user's visit. For instance, it automatically detects the location of its users so it can show them a selection of restaurants in their area, allowing them to book tables or takeaways with ease. Also, the My PizzaExpress account options allows users to save details of their favourite venues so they can be sent bespoke news and offers via email.
The iconic black-and-white 'Stripeology', which is a key feature throughout the site, pays homage to the black-and-white shirts worn by traditional pizza chefs and epitomises the biggest brand refresh in the restaurant chain's 46 year history.
Involvement : Pitch // Design Support