A stand-alone campaign site to mark the introduction of Tate & Lyle's revolutionary new product; Light at Heart.
The microsite provides the audience with intimate information about the product and its unique dietary benefits, along with a library of recipes to support the usage of their new 'game-changing' product.
Alongside the campaign site, we also be delivering a Light at Heart sneak peek for We Love Baking fans in the form of a Like-gated tab. This will host the product information as well as a brand new recipe for fans to try out themselves.
Involvement : Pitch // Design Support