The Scoop Tour application is a multilingual application in Facebook, that will bring a taste of the brand’s 6-week-long experiential activity to the fans in 13 thriving markets across Europe.
Regionalised to 13 national fan pages, the rich application enables users to influence their respective nation’s Spring tour by calling for ‘Scoop Van’ stops at their offices, universities and other locations. In France also, QR code functionality enables a continuation of experiential activity through a fan acquisition programme that targets smart phone users. Alongside Ben & Jerry’s European team, the campaign aims to create a rich, fun and extensive application designed to encourage meaningful consumer engagement and above all, that hands decision-making to the fans.
In France the fans can use their smart phones to scan a QR code and arrive at a m.site. Here they are able to view the flavours and vote for their favourite flavour. The results will be used to find the Nation’s Favourite Flavour…
Involvement : Art Direction // Design // Animation // Delivery