The Dove Master Facebook app allows fans to share graphical compliments cards and gifts with their friends and family.
Fan's can customise their card with a message, headline and photograph and add a free gift or sample for both themselves and the recipient. The compliment card then appears in their friends Facebook inbox and the user is invited to open it up!
The Dove App is built to be easily 'reskinned' to align to a variety of campaigns pinned around sharing. The overall aim is to help spread happiness and confidence whilst raising awareness around specific products in the range and driving trial.
Involvement : Design Lead // Design Direction
The Desktop Version